On On To Social Marketing An E Biz Theory# The relationship between social networks, search engines, and blogs mirrors what we already know about the word of mouth function in the real world, except it is much more efficient in cyberspace.
Open Post to All Marketers – Why Blogging Matters# Yet few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. So does blogging matter?
社会化网络 social network - A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds.
社会化网络服务 social network service - A social network service is social software specifically focused on the building and verifying of social networks for whatever purpose.
社会化媒体 social media - Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs. (参见UGC - User-generated content)
社会化营销
原本：Social marketing is the application of commercial marketing concepts and techniques to target populations to achieve the goal of positive social change.
JupiterResearch：混淆还是扩展？
说明：JupiterResearch's Social Marketing research will provide marketers and site owners with recommendations on how to profit from the use of consumer generated content, blogs, podcasts, and other emerging media tools.
内容：the research shows marketers how to profit from the use of Weblogs, podcasts, really simple syndication (RSS) and other emerging marketing tools, as well as how to develop, execute and measure word-of-mouth campaigns.
What's the Big Deal With Social Search? - Social search takes many forms, ranging from simple shared bookmarks or tagging of content with descriptive labels to more sophisticated approaches that combine human intelligence with computer algorithms.
人与算法，搜索意图和搜索行为，搜索结果和经验的分享。个性指数/信任指数？ （例：URL.com - Robots are fast. Humans are smarter. Human + Robot = better result ）
社会化商务
Social Commerce - Social commerce can take several forms, but in sum it means creating places where people can collaborate online, get advice from trusted individuals, find goods and services and then purchase them. It shrinks the research and purchasing cycle by creating a single destination powered by the power of many.
Yahoo's Panama Interface Launches# If Yahoo can implement the algorithm change as effectively as this interface roll-out, they could very quickly gain the approval of online advertisers and improve their market share.
Google To Acquire YouTube for $1.65 Billion in Stock# October 9, 2006 - Google Inc. (NASDAQ: GOOG) announced today that it has agreed to acquire YouTube, the consumer media company for people to watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. Following the acquisition, YouTube will operate independently to preserve its successful brand and passionate community.
2006-10-9
Google's Chief Looks Ahead# Google wants new friends. After signing a series of new partners, CEO Eric Schmidt says the Web giant's spate of recent deals is just a start.
A Gaggle of Google Wannabes# Ask.com and other challengers hope to pull share from Google with new search methods, but it won't be easy to unseat the market leader.
Why Search Sucks & You Won't Fix It The Way You Think# Most of the wacky things I've seen over the years don't really improve the search experience -- and they definitely tend not to consider the strong habit that years of using the DOS Of Search interface have ingrained in searchers, for better or worse.
Google + YouTube: What it means# The real opportunity for YouTube is to create a completely different kind of advertising form, one that is based on community engagement and involvement, rather than the traditional interruptive style of advertising.
Google未来的广告策略# 商业周刊的报道：Google continues to eye new ad markets，见：http://www.businessweek.com/ap/financialnews/D8KIQPL80.htm 商业周刊报道了Google的CEO及两位创始人透露的Google开拓新的广告市场的一些策略。
2006-10-6
Search comes to mobile phones# But the biggest challenge for mobile search is likely not the technology but figuring out an appropriate business model.
The Literacy Project# A resource for teachers, literacy organisations and anyone interested in reading and education, created in collaboration with LitCam, Google, and UNESCO's Institute for Lifelong Learning.
StumbleUpon# StumbleUpon helps you discover great websites.
Google Base Store Connector# Google Base Store Connector is a migration tool that allows you to export product information from online stores hosted by eBay, Amazon or Yahoo to Google Base.
SearchMash, a New Google Search Site# SearchMash is a low-profile site created by Google, that mixes Google Search with Google Image Search and adds some interesting features. The concept is similar to the old A9.
Facebook Plans Sponsored Stories# Back in August 2006, Facebook and Microsoft (MSFT) entered an agreement that would place Microsoft's advertising products like sponsored links and branded banner ads on the site.
Local Search Continues to Gain Momentum, According to comScore# 'Local search is experiencing strong growth as more consumers adapt to the 'always on' nature of their broadband connection, which enables them to quickly find information on local businesses,'
当然，去百度搜mp3，去flickr搜数码照片，也许更不用动脑筋。举这两个例子，主要是为了说明，搜索经验有时是功夫在诗外。你不仅要知道各个引擎的基本、高级特性、布尔算符、加号减号双引号波浪符号等，还要知道Google的逻辑或，是“|”或者是大写的“OR”而不是小写，你甚至还要知道网站目录的显示格式（标题是Index of ...），还要知道各种数码相机的照片命名规则……
Herramientas 
Ayuda
